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Non-traditional marks are one of the many ways that brands can be protected. Whenever a sound reminds you of a product or service, or reminds you of a certain source it is probably protectable by a trademark. Examiners do not always know how to deal with these creative applications so it is key to file them correctly.

Las marcas no tradicionales son unas de las muchas formas de proteger marcas. Cuando un sonido nos recuerda a un producto, servicio o determinada empresa, probablemente sea protegible mediante un registro marcario. Los examinadores no siempre saben cómo proceder con éstas solicitudes creativas, es importante presentarlas correctamente.

In 2005, INTA issued a Board Resolution establishing guidelines for countries electing to establish famous and well-known marks (FWKM) registries so they could adopt certain practices—clearly outlined in the resolution—that align with international standards and afford legal certainty concerning rights in well-known marks. Seventeen years later, INTA’s FWKM Committee has concluded a survey of these registries to determine how INTA’s recommended best practices have been adopted.
 

One hundred and one years ago, our founding partner, Dr. Vicente Bermeo Lañas was born in Guayaquil, Ecuador. 

He achieved his law degree thanks to his mother’s support to have a professional in the family. He accomplished her wishes when founding one of the leading international practice law firms before being appointed as a Supreme Court Justice. Three generations later, we still continue his legacy with the strong foundations and values he taught us. 

Today we honor his wisdom and share some of his advice with our LEGAL PRACTICE 101 series.

Hace 101 años nació nuestro socio fundador, Dr. Vicente Bermeo Lañas, en Guayaquil Ecuador.

Obtuvo su título de abogado y lo dedicó a su madre, "como respuesta a su fe y resolución inquebrantable de hacer de su hijo un profesional." Cumplió con su deseo al fundar una de las firmas líderes en práctica internacional antes de ser nombrado Ministro de la Corte Suprema. Luego de tres generaciones, continuamos con su legado con las bases y valores que nos enseñó.

Ahora, honramos su sabiduría y compartimos sus recomendaciones en esta PRÁCTICA LEGAL 101

Bermeolaw is a leading firm when protecting non-traditional marks such as tridimensional trademarks. We have recently obtained Registration No. 5805-2022 for BVLGARI’s SNAKE HEAD design used for their Serpenti collections and Registration No.20-2022 for the combined 3D trademark for SOMETHING SPECIAL PACKAGING in the name of HILL THOMSON & CO., LIMITED.

Today is the 65 th anniversary of the Nice Agreement which was created on June 15, 1957. This agreement classifies the different products and services that are protected by trademark registrations in 45 classes. The Nice Classification is adopted by most countries worldwide. A Committee of experts edits the classification every 5  years and publishes a new version every year. Decision 486 provides that the countries of the Andean Community (Colombia, Ecuador, Peru, Bolivia) use it with all its  current amendments.

El Arreglo de Niza cumple hoy 65 años desde su creación, el 15 de junio de 1957. Este arreglo clasifica en 45 clases a los diferentes productos y servicios que son  protegidos mediante los registros de marcas. La clasificación de Niza es adoptada por la mayoría de los países a nivel mundial. Un Comité de expertos edita la  clasificación cada 5 años y publica una nueva versión cada año. De conformidad con la Decisión 486, los Países de la Comunidad Andina (Colombia, Ecuador, Perú, Bolivia) la utilizan con todas sus modificaciones vigentes.

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