Trademarks are essential business assets, providing legal protection for brand identities and ensuring that consumers can confidently identify and choose their products or services.
What Is a Trademark? A trademark is a distinctive symbol, logo, word, phrase, or sound that sets your products or services apart from others in the marketplace. It’s like the fingerprint of your brand, making it recognizable and memorable to consumers.
Ecuador operates as a “first-to-file” country, meaning trademark owners must initiate the trademark registration to secure legal protection. This involves adhering to the latest edition of the Nice Classification. International applicants can claim priority if they file their trademark application in Ecuador within six months of doing so in their country of origin. Trademark registrations in Ecuador are valid for 10 years and can be renewed indefinitely.
At Bermeo, as your foreign counsel, we will provide our expertise and high diligence to streamline the procedures conducted by the Intellectual Property Office, ensuring a seamless process.