Belen Rivera


Senior Associate

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World Trade Center B-12
Av. 12 de Octubre y Cordero
Quito, 170517, ECUADOR

+593 (2) 255-6028
+593 (2) 256-4620


American and International Law, 2018, Southwestern Legal Foundation, UT Dallas

Deputy Secretary General of the Alumni

LL.M. (summa cum laude) 2015, Gottfried Wilhelm Leibniz University Hannover, Germany

Lawyer, 2013, Catholic University of Quito


Ecuador, 2013

Ecuadorian Supreme Court
Andean Court of Justice
Intellectual Property Office
All Courts in Ecuador


German (B1 Ind. User)
Greek (A1 Basic User)


Belen first joined our firm in 2013. She obtained her LL.M. (summa cum laude) degree at the Gottfried Wilhelm Leibniz University Hannover, Germany before rejoining us in 2015.

Her main practice area is Intellectual Property litigation. She is in charge of the oppositions department but also handles IP matters such as trademark applications, Geographical Indications (GIs), Examinations.

Her thoroughness, responsibility and commitment to excel make her a great asset for our clients.


  • Revocation for non-use of well-known trademarks. 2015.
  • Legal labour regime of Air- Pilots. Analysis and legal consequences of duty time, flight time and time rest. 2013.


  • Manchester United scores against #hashtag - Dec, 2018

     #Hashtags protected as trademarks have been arising uncertainty worldwide, Manchester United Limited opposed to the registration of #WE ARE UNITED EC.

  • A combination of two registered marks is still an infringement - Apr, 2018

    In Consolidated Artists B.V. v. Marroquinera S.A. the IP Office held that a combination of two registered marks resulting in a confusingly similar mark is not subject to registration.

  • Boomerang Protection - Sep, 2017

    SPEEDO Holdings B.V. filed an opposition against a local textile manufacturer who seeked protection for a similar boomerang device. The IP Office decided that even though the counterparty set out very detailed differences between the designs, the examination needed to see the marks as a whole, from the consumer's point of view, and rejected the application.

  • Subway vs Surfway - Nov, 2015

    In Doctors Associates Inc. v. Surfway, a riptide of C&D letters, and an administrative infringement action was needed to confirm the removal of the infringing SURFWAY restaurant in one of Ecuador's main surf villages, Montañita.