Trademarks

Trademark Application

Ecuador follows the latest edition of the Nice Classification of goods and services, protecting the class headings is possible. Since there are no multi-class applications, a single application needs to be filed per class. Priority may be claimed within six months of the first application.

An application may be filed immediately, and the documentation may be completed afterwards.

Formal examination

The IP Office will check that the application is correctly filed, that the goods/services are correctly classified and that the documentation is complete.

An office action will be issued requesing the PoA, Priority document, or to make any corrections or amendments. The deadline is of 60 days from the notification date, and one extension may be filed.

Once the application is complete, it will proceed to publication in the Intellectual Property Gazette.

Filing Requirements
  • Official fee
  • Logo (.png or .jpg, min 250x250 pixels)
  • Description of goods/services
  • Full name and address of Applicant
  • Power of Attorney legalized with Apostille
    - Companies must provide proof of legal status
    - One PoA per applicant is enough
  • Priority: certified copy of the foreign application

Ecuadorian IP Office’s position on position marks.

Consumers can determine the source of a product by the way distinctive elements are consistently placed in the goods. While caselaw develops for protection of these non-traditional marks, brand owners struggle to protect them in developing countries. Read on to find out if Ecuador has a position on protecting position marks.

Los consumidores pueden determinar el origen empresarial de un producto por la forma en la que ciertos elementos distintivos han sido utilizados consistentemente y la posición en el producto. Al desarrollarse la jurisprudencia sobre marcas no tradicionales, los propietarios de estas marcas tienen problemas en obtener protección correcta. ¿Cuál es la posición del Ecuador sobre marcas de posición?

Radio La Red Onda FM vs La Radio Redonda

ECUADOR. Intellectual Property Appeal Board deemed proving continuous and good faith use is mandatory in order to claim previous rights over a trade name.

On August 27, 2020, the Intellectual Property Appeal Board in Ecuador confirmed a decision that rejected the registration of LA RADIO REDONDA + LOGO in International Class 38. Applicant, RADIODIFUSORA PARAISO RADIALPA SA, failed to prove continuous and good faith use of a confusingly similar trade name.

Guía Para Emprendedores

UNA PERSPECTIVA LEGAL PARA EMPRENDER DE MANERA SEGURA

La pandemia ha puesto en evidencia el gran potencial emprendedor que tenemos los ecuatorianos. Es más, el Ecuador pelea por los primeros puestos en capacidad de emprendimiento de la región. Cómo hacer para proteger tu negocio?

Coronavirus COVID-19 Intellectual Property Matters

CDC/ Alissa Eckert, MS; Dan Higgins, MAMS

The Ecuadorian Intellectual Property Office (SENADI) has partially resumed operations and reestablished deadlines to file oppositions. As Courts and government agencies slowly reopen, be sure to check our contingency plan which explains every stage of intellectual property procedures.

Prosecution Highlights 2019

Congratulations to our clients on their registration anniversaries and for obtaining their registration certificates in 2019.

We wish you a Hapy and Prosperous 2020!