Trademarks


Trademarks in Ecuador

Ecuador is a first-to-file country, a trademark owner must file for a trademark registration in order to obtain protection. The latest edition of the Nice Classification is enforced. International applicants may also claim priority if their mark is filed in Ecuador within 6 months of the country of origin. Registrations are valid for 10 years and may be renewed indefinitely.

Our expertise and high diligence make the procedures before the Intellectual Property Office seem flawless. Bermeo is the most efficient and one of the top trademark filers in the country. Our unique software and docketing system allows us to dynamically handle large volumes of applications for companies with important trademark portfolios.

We offer services in all Latin American countries through our network of associates. 

 Registration procedure

  1. Search (advisable)
  2. Application
  3. Formal exam
  4. Publication (IP Gazette)
  5. Opposition period (30 business days)
  6. Registrability examination
  7. Registration

  

Ecuadorian IP Office’s position on position marks.

Consumers can determine the source of a product by the way distinctive elements are consistently placed in the goods. While caselaw develops for protection of these non-traditional marks, brand owners struggle to protect them in developing countries. Read on to find out if Ecuador has a position on protecting position marks.

Los consumidores pueden determinar el origen empresarial de un producto por la forma en la que ciertos elementos distintivos han sido utilizados consistentemente y la posición en el producto. Al desarrollarse la jurisprudencia sobre marcas no tradicionales, los propietarios de estas marcas tienen problemas en obtener protección correcta. ¿Cuál es la posición del Ecuador sobre marcas de posición?

Radio La Red Onda FM vs La Radio Redonda

ECUADOR. Intellectual Property Appeal Board deemed proving continuous and good faith use is mandatory in order to claim previous rights over a trade name.

On August 27, 2020, the Intellectual Property Appeal Board in Ecuador confirmed a decision that rejected the registration of LA RADIO REDONDA + LOGO in International Class 38. Applicant, RADIODIFUSORA PARAISO RADIALPA SA, failed to prove continuous and good faith use of a confusingly similar trade name.

Guía Para Emprendedores

UNA PERSPECTIVA LEGAL PARA EMPRENDER DE MANERA SEGURA

La pandemia ha puesto en evidencia el gran potencial emprendedor que tenemos los ecuatorianos. Es más, el Ecuador pelea por los primeros puestos en capacidad de emprendimiento de la región. Cómo hacer para proteger tu negocio?

Coronavirus COVID-19 Intellectual Property Matters

CDC/ Alissa Eckert, MS; Dan Higgins, MAMS

The Ecuadorian Intellectual Property Office (SENADI) has partially resumed operations and reestablished deadlines to file oppositions. As Courts and government agencies slowly reopen, be sure to check our contingency plan which explains every stage of intellectual property procedures.

Prosecution Highlights 2019

Congratulations to our clients on their registration anniversaries and for obtaining their registration certificates in 2019.

We wish you a Hapy and Prosperous 2020!